A strong, non-conventional brand look and feel to keep the law firm Wesslau Söderquist apart from competitors. This work was created whilst at Borg Owilli.

Wesslau Söderquist wanted to emphasise the modern, non-traditional law firm that they are. I came up with a communication concept with a clear message that Wesslau Söderquist isn’t like any other law firm. Pairing traditional objects together with something unexpected to send the message that this law firm is doing things a little bit differently.

I put together a brand book containing logotypes, fonts, colours, images and text tonality as well as visual guidelines for stationary, pencils, business cards, folders, rollups, posters, social media posts, Word documents and PowerPoint presentations.
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In other words – everything they'll need to visually define a clear image of the brand.

The result was a brand book containing all the essentials of creating a strong brand. Regardless if you’re looking for inspiration, writing a social media post or looking for the layouts of a PowerPoint presentation, the easy to follow guidelines will help you on the right path.